Most Americans still evaluate risks the same way grandparents and those before them did, using antiquated logic, misguided assumptions and emotions, anecdotes past experience, and intuition to get through life’s never ending parade of decisions.
Most people think dramatically, not quantitatively.
Time and time again, Americans worry about risks that are insignificant while virtually ignoring truly substantial threats
Risk is a combination of the probability of an event, usually an adverse event, and severity of that event.
Our successes have built a conceit that if enough resources and persistence are brought to bear, society can use its tools of science and technology to conquer all risks. This is the myth of zero risk.
Read: The Polar Bear Strategy